Master of Arts (MA) v módním merchandisingu
Academy of Art University
Klíčová informace
Umístění kampusu
San Francisco, Spojené státy americké
Jazyky
Angličtina
Studijní formát
Dálkové studium, Na kampusu
Doba trvání
4 semesters
Tempo
Plný úvazek
Školné
USD 1 276 *
Uzávěrka přihlášek
Vyžádejte si informace
Nejbližší datum zahájení
Jun 2024
* pro domácí studenty | 1 276 $/jednotka pro zahraniční studenty. Účtují se další poplatky
Úvod
Program Masters of Arts in Fashion Merchandising poskytuje studentům sadu profesionálních dovedností nezbytných pro úspěch v dnešním prostředí módního merchandisingu a managementu. Absolventi budou mít zaměření a strategické schopnosti nezbytné pro úspěšnou operaci včetně plánování, řízení a prodeje módních produktů.
Výsledek programu
Graduate students will meet the following student performance criteria:
Fashion Merchandising
- Gather, analyze and organize relevant data to support their projects
- Analyze case studies/and or project work, demonstrating critical thinking skills
- Make assumptions based on quantifiable research and statistics
- Správně identifikovat klíčové body v dodavatelském řetězci a prokázat, že rozumí vztahům mezi jeho členy
- Demonstrate command of visual merchandising presentation for fashion products and services
- Identify trends and determine what merchandise can be developed, marketed, and sold
Communication Skills
- Srozumitelně vyjadřujte koncepty a strategie pomocí odborné terminologie
- Clearly convey ideas and concepts using specific fashion industry language
Professional Practices
- Produce a cohesive portfolio tailored to reflect career goals
Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:
- Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
- Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
- Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
- Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
- Evaluate work in their field, including their own work, using professional terminology.
- Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
- Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
Kariérní možnosti
Academy of Art University offers some of the best training and hands-on experience to help accelerate your career. We pride ourselves in doing an exceptional job preparing you to excel in your future fashion careers. Our degree programs are designed to equip aspiring fashion professionals with a comprehensive toolbox of marketable skills that lead to success in the fashion industry.
Visual Merchandising Director
As a visual merchandising director, you will help promote the image, products, and services of retail and wholesale businesses. You’ll create eye-catching displays using visual and graphic elements, and organize brand-related special events.
Galerie
Osnovy
Unit Requirements
Major | 33 |
Graduate Liberal Arts | 3 |
Total | 36 |
Degree Requirements
- Successful completion of Final Portfolio Review
- A minimum grade of C in all required 36 units
- Minimum 2.0 cumulative GPA and the following Academic Study requirements:
- 1 Art Historical Awareness & Aesthetic course
Curriculum
Semester 1
- FSH 616: Dynamics of Fashion (Major)
- FSH 643: Digitální techniky pro módu (hlavní)
- GLA 613: Fashion, Arts, and Influence (Graduate Liberal Arts)
Semester 2
- FSH 631: Merchandising Principles (hlavní)
- FSH 633: Řízení a provoz maloobchodu (hlavní)
- FSH 634: Textilie a ostatní suroviny (hlavní)
Semester 3
- FSH 630: Módní marketingová strategie (hlavní)
- FSH 637: Product Planning and Sourcing (hlavní)
- FSH 675: Visual Merchandising: Image & Brand (hlavní)
Semester 4
- FSH 657: Online maloobchod a e-commerce (hlavní)
- FSH 700: Profesionální postupy a portfolio pro módu (hlavní)
- FSH 807: MA Final Project: Capstone Project (hlavní)
Přijímací řízení
Vybavení
English Language Requirements
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